After multiple rounds of testing and analyzing customer behavior over only a few weeks, we were able to achieve a 50% increase in the users entering the checkout process and an additional 20% improvement in the number of users purchasing a subscription.
The testing and insights we gained allows us to roll out an optimized process for any campaign launch. Now a data savvy team, we make smart, informed decisions based on our Kissmetrics data to produce the best results.
It’s scary to think we could have neglected these reports much longer–we could’ve lost a ton of business. The transparency into product data has proven to be valuable to our subscription pricing rollout and all other major marketing initiatives.